While craft beer has long been celebrated for its unique flavors and brewing techniques, it has also become quite a canvas for artistic expression in recent years. Breweries are increasingly recognizing the importance of visually appealing packaging and incorporating beer-themed artwork into their brand profile to stand out amongst competitors (We, at The Session, are the first to admit to choosing a new brew to try based on the stylish design alone!) Moreover, collaborations between local artists and breweries have given rise to stunning label designs and totally unique artistic experiences. Today, we dive deeper into this captivating new world where craft beer and art converge, sharing a few examples of attractive label designs, beer-themed artwork, and how it aids as a marketing tool.
We start with label designs, as we have already admitted to the importance! Labels have transformed from mere product identifiers into artistic masterpieces that, not only catch the eye but also can tell a story! Brewers—recognizing the profound impact—are turning to graphic designers, illustrators, tattoo artists, and more creative minds to design labels that better reflect the essence of their beers. From simple creations to intricate illustrations, these labels engage consumers and lend to a better overall brand experience. Potential customers have a chance to be captivated by a label, leading to more sales for the brand overall.
Along with attractive beer labels, beer-themed artwork has taken off in popularity consistent with the demand for craft beer this decade. Talented artists are finding inspiration in the rich history and diverse flavors of craft beer. Stunning artwork, paintings, and sculptures celebrate the beer culture we all love, capturing the intricate detail of brewing equipment, the excitement from beer festivals, and more! This new brand of artwork is found decorating taproom and brewery walls, creating an attractive visual connection between the beer and the art inspired by a beautiful, overflowing pint glass.
Craft beer’s relationship with art goes even beyond aesthetics. Creative label designs and beer-themed artwork serve as powerful marketing tools, helping breweries to establish distinct brand identities. As breweries get more creative and further push the boundaries, this new dimension of art as a marketing tool will lead to an exciting visual experience for all craft beer drinkers! We approve of attractive sights at the Session and look forward to the future with a curious eye!