“EMBRACE THE FOAM”

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In honor of a completed “Dry January,” this February, the team at The Session has been “Embracing The Foam”. Beer foam, “head”, or “the crown” as some refer to it, makes a huge impact on the flavor of the beer our readers drink. Let’s explore…

Foam makes an immediate effect as it touches your lips by “softening” your overall palate. The taste effects can cause you to experience a cooling, mint-like sensation or conversely hot, pepper-like flavors.

Here is a quick video of UBB’s Chief Product Officer and President discussing how some good foam makes a beer “royal!”

Let’s raise a glass and “Embrace The Foam”.

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