Over the past few years, the popularity of fruit-infused craft beer has been on the rise. This unique beer style incorporates fresh fruits, juices, or extracts to create a refreshing and flavorful brew. With fruit beer sales increasing dramatically at the start of this decade, we at The Session decided to explore the growing demand and determine the most popular styles involved in this new trend. Enjoy!
As more and more people seek out unique and flavorful brews, it only was a matter of time for innovative brewers to begin exploring fruity options to add to their repertoire. Fruit-infused beers offer a fresh and exciting twist on traditional beer styles, with a wide range of flavors and aromas to choose from. Some of the more popular fruits used to create fruit-infused brews include berries, citrusy and tropical fruits, and even spicy peppers (sorry, this Session writer can’t imagine sitting at the bar and ordering a spicy brew!).
According to the Brewers Association, fruit beer is now the 11th most popular beer style in the United States. Sales of fruit beer have grown by over 8% in recent years! This growth is being fueled by breweries seeking to stand out in a crowded marketplace with more experimental and innovative beer styles—better for the happy beer drinker!
For sellers looking to get involved in the fruit-infused craft beer trend, here is a closer look at the most popular styles:
Sour beer with fruit: A typically tart and acidic taste, with a fruity sweetness that balances out the sourness. Fruits used include raspberries, cherries, and passionfruit.
IPA with fruit: Fruit added to this already popular beer style adds a taste that can range from light and fruity to bold and bitter. Fruits used include grapefruit, mango, and pineapple.
Wheat beer with fruit: A light and refreshing style of beer, fruit added can enhance its natural citrusy and spicy notes. An ideal, refreshing brew for summertime sipping! Fruits used include orange, lemon, and coriander.
Hopefully, after reading this dive in the Session, our readers will be inspired to try some of these uniquely flavored brews for themselves! Whether you are a fan of bold and bitter IPAs or tart, light wheat beers, it is now possible to enjoy a brew with fruit-infused! For brewers looking for new opportunities to gain market share, it is also advised to follow the growing popularity of fruit-infused beer and start brewing some yourself.